Scope and Contents

This highly illustrated book analyzes and demonstrates the best examples of graphic wit in the past thirty years. The text and examples illustrate that ideas that happen in the mind stay in the mind whether the graphic designs are found in annual reports, technical literature, arts, advertising or product design. A section of the book carrys interviews of designers, Alan Fletcher, Milton Glaser, etc., with regard to how they get their ideas. It is an insight into the creative process using text and image. Included are an index of design groups, types of wit, items that use wit, businesses that use wit, and sources. Most of the work in this book draws from British and American graphic designers. Includes a political poster employing an American flag attributed to an unknown designer in the 1960's on page 44. This poster was designed by George Maciunas, and an example is held by the Sackner Archive. -- Source of annotation: Marvin or Ruth Sackner.

Scope and Contents

Helmut Schmid contributes an essay about Kurt Hauert, "the line the form the sound." Mike Daines writes about "Latino vernacular in East Los Angeles." Steven Heller describes Rudolph de Harak in "A Playful Modernist." Mike Daines contributes "Learning from relationships - the typography e-Lexicon." Caroline Archer's essay is " St Bride and the Watford connection." -- Source of annotation: Marvin or Ruth Sackner.

Scope and Contents This book served as the catalogue for the exhibition at the Cooper-Hewitt National Design Museum, Smithsonian Institution. The exhibition was organized around questions of form, function, and medium and focused on designers beginning their careers in the 1980s and 1990s. The first section dealt with messages on the street, graphic design competing for public attention. Next, typography was analyzed, the art of creating letters for reproduction and organizing them in space. The third section of the book considered the chief social function of design: to visualize the identity of institutions and audiences. The last chapter looked at publishing including books, magazines and computers. Selected interviews with noted graphic designers appear in the final section of the book. Pages of the following items, which are held by the Sackner Archive, "Through Light and the Alphabet" by Johanna Drucker, the 1989 Time Warner Annual Report, and the Independent Project Press are reproduced. In...

Scope and Contents

This booklet was given to visitors at the exhibition. -- Source of annotation: Marvin or Ruth Sackner.

Scope and Contents

Steven Heller contributed an introduction, "Newsletters - No Excuse for Bad Design." -- Source of annotation: Marvin or Ruth Sackner.