23. 1971_07_15_MRC sells W301 Scanning System to Educational Testing Service, 1971 July 15
Scope and Contents
The enclosed MS word file, 2-pages, with photos, 1971_07_15_MRC sells two W301 Scanners to ETS_ORG, shows a reproduction-clip of an ETS publication, The Examiner, Vol. 1, No. 2, dated July 15, 1971, featuring an article titled, "New scanner promises wonders". This article discusses the arrival later in the year of a new MRC Scanning system, and the new features it will offer, as it replaces the SCRIBE scanning system used for years by ETS (Educational Testing Service). ETS, administrator and processor of the College Board Exam, was regarded by Dr. E. F. Lindquist as a competitor, and he vowed he would never sell a scanner to his rival. However, after the sale of MRC to WLC, the attitude about marketing and selling proprietary MRC Optical Mark Readers changed under the new WLC management, and ETS purchased two MRC systems. Refer to the companion item, 1971_1973_ETS Purchase of two W301 Scan Systems, cited earlier for complete details
Dates
- Creation: 1971 July 15
Creator
- From the Collection: McMillin, John V. (Person)
Conditions Governing Access
This collection is open for research.
Extent
From the Collection: 14.50 Linear Feet
Language of Materials
From the Collection: English
Repository Details
Part of the University of Iowa Archives Repository
100 Main Library
University of Iowa Libraries
Iowa City IA 52242
319-335-5921
lib-spec@uiowa.edu