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23. 1971_07_15_MRC sells W301 Scanning System to Educational Testing Service, 1971 July 15

 File — Box: 3
Identifier: Box 3

Scope and Contents

The enclosed MS word file, 2-pages, with photos, 1971_07_15_MRC sells two W301 Scanners to ETS_ORG, shows a reproduction-clip of an ETS publication, The Examiner, Vol. 1, No. 2, dated July 15, 1971, featuring an article titled, "New scanner promises wonders". This article discusses the arrival later in the year of a new MRC Scanning system, and the new features it will offer, as it replaces the SCRIBE scanning system used for years by ETS (Educational Testing Service). ETS, administrator and processor of the College Board Exam, was regarded by Dr. E. F. Lindquist as a competitor, and he vowed he would never sell a scanner to his rival. However, after the sale of MRC to WLC, the attitude about marketing and selling proprietary MRC Optical Mark Readers changed under the new WLC management, and ETS purchased two MRC systems. Refer to the companion item, 1971_1973_ETS Purchase of two W301 Scan Systems, cited earlier for complete details

Dates

  • Creation: 1971 July 15

Creator

Conditions Governing Access

This collection is open for research.

Extent

From the Collection: 14.50 Linear Feet

Language of Materials

From the Collection: English

Repository Details

Part of the University of Iowa Archives Repository

Contact:
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University of Iowa Libraries
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319-335-5921